THE HOOKED ONLINE WORKSHOP
Created by bestselling author Nir Eyal
The Hooked Workshop is a six lecture online course that will give you practical insights to create habits within your products and services, giving you actionable steps for building products people love and use regularly. This workshop teaches the model that is used by some of the world’s most successful companies.
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This workshop will help you…
In this workshop, Nir Eyal will help you build habit-forming products and services that improve the lives of your consumers through subtle, healthy behavioral changes.
Embedded into the user experience of the world’s most engaging products and services is the Hook Model. It’s what makes people turn to products like the iPhone, Facebook, Slack, and YouTube multiple times throughout the day with little or no conscious thought.
Nir codified the Hook Model because he wanted to understand the secret psychology behind what makes these products so engaging. He has used this model to successfully launch and sell two tech companies in the past decade and has taught this material at the Stanford Graduate School of Business as well as the Hasso Plattner Institute of Design at Stanford.
The Hook Model is not an abstract theory; rather it is designed to be a practical four-step how-to for building products that bring users back without costly advertising or spammy marketing.
No matter what industry you’re in, you’ll benefit from understanding the psychology of how to design products people use because they want to, not because they have to, while using strategies of habit formation to improve the lives of those who use your products and services.
In addition to sharing the basic principles of the Hook Model, this workshop will provide practical insights to create habits that stick, actionable steps for building products people love, and behavioral design techniques used by some of the world’s most successful companies.
INTRODUCING THE COURSE
Upon registration to the Hooked Online Workshop, you will have access to all course content and can complete it at your own pace. Each lesson should take no more than thirty minutes to complete, making it easy to incorporate this learning experience into your everyday life. With your purchase, you will gain “lifetime” access to the course content and all bonus materials.
Introducing The Hook Model
An introductory look at the science behind habit formation that sets up our deep dive into The Hooked Model.
The Trigger Phase
The trigger, which is the first step in The Hooked Model, is also the spark that cues consumers to action.
The Action Phase
Learn to improve the simplicity of your product so that consumers can swiftly pass through to action.
The Reward Phase
In this lesson, we cover the three types of variable rewards and the important role they play in habit formation.
The Investment Phase
Requiring your user to put in some sort of action into the product will increase the likelihood of habitual use.
Reviewing The Complete Hook
Review the five fundamental questions of the Hooked Model so we can help people build healthy habits.
Win Habits of Your Competition
How do you approach your product strategy if there’s already a big player in the market? How will you beat them out?
Habits for Non-Frequent Products
Understand the key elements to creating habits for products and services that are not necessarily habit-forming.
The Regret Test
Create the guidelines for how to ethically change behavior, without stepping into negative manipulation.
IN THIS WORKSHOP YOU WILL LEARN…
Why customer habits are such a huge competitive advantage.
The common design pattern of habit-forming products.
The stages of habit formation and how to optimize for user retention.
The psychology behind what drives user behavior and how to build products to cater to core human needs.
The practical steps to take during the design process to ensure your products are used on a regular basis.
THIS IS FOR YOU IF YOU ARE…
A product owner, manager or developer.
An innovator, entrepreneur, or start-up founders.
A business, marketing, or psychology student.
A marketing specialist or strategist.
Someone who seeks to understand how products influence user behavior.
ACCESS TO A ROBUST BONUS LIBRARY
Two Recorded AMA Calls
After signing up for the workshop you’ll be able access two recorded “Ask Me Anything” calls with Nir. You can learn from questions asked from students about the workshop content, Nir’s books, or his application of The Hooked Model. You will also be able to participate in future AMA calls.
Keynotes From The Habit Summit
Exclusive access to ten inspiring recordings of the keynote speeches from Day 2 of The 2018 Habit Summit in San Fransisco. Learn from industry leaders about consumer psychology, design, and behavioral science.
Exclusive Office Hours Bonus
For the first time ever, you can listen in on fifteen minute phone conversations Nir Eyal has with product managers, designers, marketers, and founders about the behavioral design of their product.
INTERVIEWS WITH INDUSTRY LEADING EXPERTS
Product Lead at Firefox Growth
Business Development Manager at Google Play
Founder of Product Hunt
Product Lead at Google Photos
VP of Product at Amplitude
ABOUT THE INSTRUCTOR
Nir Eyal is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. He writes, consults, and teaches about the intersection of psychology, technology, and business. In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.
Since 2003, Nir has founded and sold two successful tech companies and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite, Refresh.io (acquired by LinkedIn), Worklife (acquired by Cisco), Product Hunt, Marco Polo, Presence Learning, 7 Cups, Pana, Kahoot!, Byte Foods, and Anchor.fm.